jeudi 30 avril 2009

Product to Sell On eBay

Do you have a product to sell on eBay? Most people believe the only way to make great money on this huge online auction site is by selling unique items like cars, antique clocks, or signed authenticated Babe Ruth baseball cards. Well, that’s just not true!

Product to Sell On eBay

The vast majority of success stories feature regular, average people who had a product to sell on eBay and then sold their stock, often one item at a time, over a period of time. The truth is, you don’t need to have an “incredible” product in order to succeed!

What you do need, however, is good, solid information on how to sell something on eBay. There are tons of pages of information out there on how to do this, but the truth is much of this information doesn’t work, or is so outdated that it’s no longer valuable or useful.

What you need is fresh, up-to-the-minute information, tested and proven by others, about how to sell something on eBay.

If you are one of those people who thinks they don’t have a viable product to sell on eBay, don’t worry! There are a ton of ways for the average person to connect with distributors who would love to help you out with quality items you can put up for bid. These items come from around the world and many of them have a markup value that all but guarantees you a tidy profit when the item sells.

10 Tips On How To Sell Your Product

It’s not just about the product you know.

I realised maybe there was going to be a problem with my ability to run a decent business when I found that I was buying more products than I was selling! So I vowed to not buy the next product that I saw advertised, and stop to analyse why I wanted to buy it instead.

I used to think a good product sells itself. Well, it doesn’t. Others have sold the same products I tried selling with far greater success.

Here’s what I’ve learnt.

1. It’s all about marketing. Would you buy glue that doesn’t stick very well? What if you put the same product on the back of little pieces of paper and call them post-its? What about an anti-bacterial solution that isn’t strong enough to kill germs on furniture surfaces? No? What if the seller changed it to an antiseptic mouthwash that cures bad breath and called it Listerine?

2. Target your audience! You may win some new converts by trying to get as many people to see your products as possible. But if you have a limited budget, it helps to try to market to those who are already looking for your kind of product. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need.

3. Give a call to action. Do not let them just read the advertisement and move on.

4. Give a free gift, or bonus.

5. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need. Can’t expect to sell millions of products by saying please buy, you don’t really need it but have pity on me, I have 12 kids to feed. Please, please please. Help me.

6. Learn to face rejection. I hate this part. I’d really rather not even try. But then, I’d have failed before I’ve even started. Oh, and learn why you got the rejection and how you can change that into a yes, rather than blame the grumpy lady who told you off.

7. Articles are to entertain first, not to provide information. You have to write what the customers want to read, not what you want to write. They can find information very easily these days.

8. Sell yourself. It’s all about you. The seller. You make the product look good and convince people why they need it too. Your reputation is at stake as well. I always thought a model’s job was to look good. It isn’t. I learnt it from America’s Top Model. The model’s job is to make the product look good.

9. It’s all about building up a relationship. Robert Kiyosaki uses himself to teach his lessons and sell his products. People buy Rich Dad Poor Dad because of him. He always said he was a best-selling author. Not a best-writing author!

10. Keep bugging them. Get an email contact or something. Send regular updates. Eventually they will buy something. Don’t spam though. Turns people off. And if emails keep bouncing, it may be an abandoned account. Don’t waste your time.

Karen Cheong believes we all have it in us to be rich - ridiculously rich. We just need to learn to unleash the potential.

Job Interview Skills

mercredi 29 avril 2009

How To Sell A Website

If you have an existing website or domain name you no longer need and wish to sell it to an interested buyer for a one-time profit, or if you're a speculator looking to build a steady source of revenue by buying and reselling valuable domain names, this helpful guide will explain the steps you need to take to ensure a quick, easy and profitable sale.

Establish a Reasonable Price for Your Site

* How Much Can I Get?

Before you sell, it's a good idea to know how much the domain is worth. Market prices for domain names can run from a few dollars to thousands of dollars for premium names. The domain name "Loans.com", for example, sold for $3,000,000 just a few years ago. The key to deciding whether or not to sell a domain name you own is to determine its worth to you if kept and, alternatively, how much a buyer is willing to pay. You may have heard rags to riches type stories of cheap domain names resold for hundreds of thousands of dollars. During the good old days of the Internet boom this was possible. However, things have slowed down considerably since then and there it is very rare to hear of a domain name sold for more than $10,000. However, while big deal domain sales do occur less often in today's domain market, selling domain names can still be very profitable. Short, catchy, top level domain names are selling for upwards of $5,000 on the domain aftermarket. Other longer, but still usable, names may be worth hundreds of dollars.


* Pricing is relative

Relative to your desire to sell, the type and timeliness of bidder inquiries (individual or corporate) and how well the sale price is negotiated should be considered. Don't try to fit your domain name into some 'proprietary pricing model'. Every domain name is applicable to a different target market. Determine who your potential buyers are before determining your asking price so you don't over or under estimate that price. Most names (~85%) sell for between 15%-40% of the asking price. Exceptions to this trend:

1. Fantastic names - Truly great names can command what a seller requests, unless that amount is unreasonable.


2. High asking prices - Names that have ridiculous or greedy asking prices rarely sell. Important!


3. Poor names - Names littered with hyphens, adult names, "4"s for the number "four", "2"s for the number "two", "U"s for the word "you", etc. Don't waste your time listing names like these. They rarely sell.


* Determining The Site's Worth:

Selling virtual real estate is a lot like selling physical real estate. Just like with the housing market, website homes (also known as domain names) can be purchased for a low cost, remodeled and decorated to look very attractive to potential buyers, and sold for a considerable profit. To understand how this works, first consider that you were in fact selling an actual house built on land instead of an abstract entity on the web. It would be impossible to price your home without doing extensive research to determine its worth. You'd need to take many factors into consideration, such as: size, landscape, curb appeal, the value of other properties in the area, the current buying market, and perhaps the biggest factor location, location, location! You'd never dream of arbitrarily assigning a sale price to your home without having some idea of its worth and what buyers might be willing to pay. If you under-price your home, you could be missing out on a substantial profit opportunity. However, if you overprice your home, you might not be able to sell it at all. That's why it's so important to have all the facts before putting your home on the market and the same holds true for selling your virtual home on the web.

How to Sell a Product

  1. As well as getting good product information to the right people it is important to translate the product's features into benefits for the customer, thus make it easier for them to buy.
  2. During your presentation confirm that your prospect will want or need your product. (See closing a sale.)
  3. Most successful products and services are bought not sold. They are bought by people who have a need and believe the product or service will satisfy that need. However, purchases of this sort are a result of marketing, not "Selling."
  4. Selling a product rather than just offering it for sale almost always involves an emotional component.
  5. Spread your product information in any of the following ways: person to person, by representatives, dealers, salesmen, radio, T.V., word of mouth by customers, mail (in various forms), distribution at trade shows, seminars, telephone, fax, computer networks, product packaging, retail storefronts, space ads, and the internet.
  6. Good product information, including retail packaging, is important. The product information should be informative, true and complete. Ideally, it should give the prospect all the information they need to buy on the spot.
  7. For most prospects who are selecting from amongst products without assistance clear and easy to understand information as described above is important. When selling a product one on one to a prospect, translating the information to benefits is even more important.
  8. Lots of salesmen and sales managers don't like to admit that sales can be completed by product information. They like to think it is their personal charm, intelligence and determination that closes sales. For the most part, that is bunk. Not only can sales be made by product information, most sales are.
  9. The previous statement is more true today than in the past because of the proliferation of "Big Box Stores" and other forms of product sales without the benefit of inter human relationships. However, when a salesperson is involved, relationships are in fact more important than product knowledge, and sales persons who determine the clients needs in both product features and emotional needs will always win out over product information alone.
  10. Advertising, merchandising, and marketing are support functions for selling. Selling is the goal of these support functions.
  11. Sales can only be increased by:

    • Selling more of your existing products to your existing customers - which probably means new sales methods.
    • Adding new products.
    • Adding new customers.
CLOSING THE SALE There are many styles and methods of closing a sale. One of the most effective has the menonic, ABC, Always Be Closing. As you confirm your prospect's interest in the product, trial closes like, "Does this sound like the product you want?" when answered in the affirmative may m

AdSense Optimization Webinar

lundi 27 avril 2009

How to Sell Anything to Anybody

This technique puts the customer in a position to feel good about the product or idea being purchased. It is an example of a "core" presentation and does not include the introduction or the closing.

Steps

1. Ask the buyer to tell you about the last really good experience they had when making a similar purchase.
2. Watch the customers eyes and note which direction the buyer gazes.
3. Listen to the buyers story. Note which kind of sense phrases the buyer uses (i.e. felt, saw, heard).
4. Validate the customers story by saying a certain phrase (i.e. "That's a Great Story"). Stress the core of the phrase and "verbally punch" the words Great Story to make them stand out, slightly. Create your own phrase that works with your own presentation or use this one.
5. Present your product making sure to hold the product, brochure , etc. in such a way as to direct the customers eyes to the same position they were in while they were remembering the previous good experience (step 2).
6. When the customer gazes where the product or brochure is being held say to the buyer "I've got a Great Story to tell you about this [product or service you are selling]". If the buyer used a phrase that included the word "feel" you might say " I "feel" you'll like this Great Story about this [product or service you are selling]. Try to re-use words that the buyer used when telling you about their good experience.

Tips

* Establish rapport with the buyer prior to Step #1. This can be simple introductions but must include enough rapport building as to make Step #1 flow naturally in the conversation.
* Mirror the buyers physical state and vocal pattern. If the buyer stands with their hands in their pockets put your hands in your pockets. If the buyer scratches their head with their left hand wait 5-10 seconds and scratch your head with your right (mirrored) hand. Don't be too obvious, remember you are trying to make the buyer comfortable.
* It's OK to create your own phrase. It must sound natural coming out of Your mouth.
* If the customer said they "felt" something in their story you might touch or lightly bump the customer with the product or brochure at the very moment you use the phrase in your response. ( Don't be obvious )
* Make sure to follow up with your "Great Story" and Close the Sale.

How to Sell Yourself (and Why Your Career Depends On It)

To get ahead in life, you need to be in the business of selling. If this statement makes you cringe, it is probably because the word “sales” evokes images of annoying telemarketers and pushy car dealers. Relax, though, as this article is about a product so wonderful and special you should have no qualms in selling it. The product? You.

There are endless situations in life where the key to success is the ability to sell yourself to others. In your career, the ability to convince an interviewer that you are the best person for the job is critical. When it comes to relationships, your ability to show your best qualities can be the crucial factor in clinching a date with the girl or guy you want. When you think about it, if you cannot sell yourself as a person to others, you are going to have a difficult time selling them your ideas, your wishes, your needs, your ambitions, your skills, and your experience.

Despite the necessity of being able to sell yourself to others, for many people like myself it does not come naturally. Introversion, shyness, and lack of self-worth are just a few of the obstacles that can potentially get in the way. To overcome such obstacles, I suggest focusing on the following:
Be Sold on Yourself

This is the first, and perhaps most important, aspect to successfully selling yourself to others. Unless it comes naturally, this is probably also the hardest. Being sold on yourself comes down to this: you must be aware of your own self-worth. This means you believe in yourself, have faith in yourself, and have confidence in yourself.

Being sold on yourself is not something that usually happens overnight. For many years, I did not like myself. I can, however, personally attest that it is possible to change your life and gain a sense of self-worth when there was once none. If you struggle with your sense of self-worth, here are just 3 ideas that may help:

* Live in such a way that you would want to be friends with yourself
* Find some time to reflect on what you like about yourself. If this seems hard, start with the smallest of attributes.
* Don’t do anything that will give you cause to feel ashamed later.

Have a Saleable Package

This article is predominately about letting others know about the inner contents of your package. That being said, there is no getting around the fact that people judge others based on their appearance. Some questions you may consider asking yourself are: am I looking after my appearance to the best of my ability? Are my clothes appropriate for the image I wish to project?
Be Positive and Enthusiastic

Can you remember the last time you received poor customer service? Did the person look bored, disinterested, and as if they wanted to be anywhere but that place? Don’t be that person. Positivity and enthusiasm can both be developed, but once again it takes work. Here are a few tips to help you:

* Look for the best in people
* Associate with positive people
* Care deeply about something
* See life as an adventure
* Smile

Be Real and Authentic

Rather than being about who you appear to be, selling yourself is about letting others know who you are as a person. For this reason, lies and half-truths are a recipe for disaster later down the line. By telling the truth, you will earn both trust and respect which, in turn, will help you build a great reputation. Not only that, it will make you feel good about yourself. The last thing you want to do is sell yourself out by compromising your values and principles.

samedi 25 avril 2009

How we bought our house without interests

How we bought our house without interests

How to Sell on Ebay

Comment vendre avec efficacité sur Internet


Jongler avec les taux de clics, le nombre de pages vues, les indicateurs divers et variés qui donnent la fréquentation d'un site ... tel est le job du webmarketeur. C'est notamment ce que fait Édouard Guilhot-Gaudeffroy, directeur associé de Golden Market.
Au départ, rien n'indique une web agency de grande renommée. C'est au fond d'une petite rue de Montreuil que l'on finit par trouver les locaux pourtant bien agencés de Golden Market, une web agency de haut vol, spécialiste, comme le dit la plaquette "de la rentabilité sur Internet". Rentabilité sur Internet ? C'est un des maîtres mots de la maison, qui assure ne facturer des sites "que s'ils sont rentables et s'ils apparaissent les premiers dans les moteurs de recherche", et le credo d'Édouard Guilhot-Gaudeffroy, son directeur associé, qui manie avec beaucoup d'enthousiasme les concepts complexes liés au webmarketing. "Par nature, je suis un webmarketeur" affirme Édouard Guilhot-Gaudeffroy.
UN RÉFÉRENCEMENT OPTIMAL
Webmarketeur : le mot est lancé, pour une fonction parfois complexe à définir, et qui est en constante évolution. Est webmarketeur, celui, ou celle, qui combine et utilise les concepts du marketing, avec les techniques spécifiques d'Internet. Le webmarketeur a pour objectif de faire vendre le produit ou le service mentionné sur le site, avec le plus grand succès possible et une fréquentation optimale du site sur une cible donnée.

Pour cela, le webmarketeur jongle avec plusieurs indicateurs, comme le nombre de pages vues par internaute, le nombre de pages vues par visite, les taux de clics et le « page rank », un indicateur dans la barre Menu de Google, qui donne des indications sur la notoriété d'un site. « On peut distinguer deux types de Webmarketeurs », analyse Édouard Guilhot-Gaudeffroy. « Le premier type de Webmarketeur, qui fait du webmarketing que je qualifierai de simple, s'attache à avoir un bon référencement sur les sites: il s'agit de savoir combien de fois un site apparait dans les premières pages des moteurs de recherche, avec des mots-clés pertinents qui permettent un bon référencement ». Apparaître dans les premières pages, voire dans la première page d'un moteur de recherche est le signe d'un bon référencement et que le webmarketeur a bien fait son travail pour que le site soit privilégié dans les recherches des internautes. À ce stade, le webmarketeur doit définir des mots-clés et une arborescence de recherche qui permet de rendre visible le site pour les internautes.
MODIFIER LE BUSINESS MODEL DU CLIENT

Mais le webmarketing, du moins tel que le conçoit Édouard Guilhot­ Gaudeffroy, va bien au-delà d'un simple travail de référencement. « Le webmarketeur doit pouvoir influencer la stratégie marketing du site pour lequel il travaille: il doit par exemple, pour un site, être capable de décider s'il faut un forum, modéré ou non; savoir s'il faut du Flash, des flux vidéo, en streaming ou non. Bref, le webmarketeur va plus loin que les questions de référencement, et va être parfois capable de modifier le business model du client pour lequel il travaille, On intervient sur l'aspect stratégique du métier du client pour optimiser son site Internet.» C'est ainsi que, suite à sa réflexion comme Webmarketeur, un site d'apprentissage dans le domaine du bâtiment envisage de mettre en place des modules d'e-learning dans son apprentissage.

Il n'existe pas, selon Édouard Guilhot­ Gaudeffroy, de formation spécifique pour être un bon webmarketeur. Beaucoup de curiosité d'esprit, le sens de l'analyse, de la méthode, le goût des statistiques et de la recherche, permettent selon lui d'être un webmarketeur dans le vent.

samedi 18 avril 2009

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